Temple Israel Brotherhood of Sharon hosted Auction Night 2007, the major fundraising vehicle for the Brotherhood. Always an entertaining event, this years’ annual auction was a major milestone. This years’ auction had a fast-paced live auction, a live jazz combo, complimentary refreshments, and an Israeli Cafe. Great items for bid included Patriots, Celtics and Red Sox tickets and memorabilia, hotel and vacation home stays, time shares, ski lift tickets, theatre and movie tickets, theme park, attractions and museum tickets and electronics – including iPods and an LCD TV.
New this year, the Brotherhood brought the auction online (www.tisharonbrotherhood.cmarket.com). For the first time, we were able to reach a much wider audience than in previous years with many bids from outside of Massachusetts. This new aspect to the auction provided not only additional revenue but also a powerful new marketing and communication tool. The Brotherhood is continuing to use this website throughout the year and will shortly sell DVD’s on the 2006 March of the Living – Know Hope. We know we’ve only begun to tap into this new tool to help the Brotherhood and it’s endeavors.