2011 Healthy Cycling Club Attracts Younger Men …and Business Sponsors

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In spring of 2009, David Hillelsohn, Glen Silas, Steve Greene, and other members of the Congregation Beth Emeth Men’s Club who were interested in cycling came up with a plan for a new group to promote physical fitness, bring members together, and provide additional financial resources for normal Men’s Club programming. By creating custom made jerseys, and accepting sponsorship in the form of corporate logos on those jerseys, they created a powerfully attractive incentive for income that could help other Men’s Club programs. In following through with their plans, they created a perfect vehicle to attract young people to the club, as well as encourage interaction between Men’s Club and synagogue members at large.