- Order candles now to ensure receipt. This assures receiving the early-bird discount.
- Get local assembly logistics in place by Purim.
- Send or deliver the Candles before Pesah.
- Thank volunteers and follow up by Shavuot.
Here are specific dates to keep in mind.
Key Ordering Dates
I Have the Candles, Now What Do I Do?
|Mid-January 2020||Delivery of Yellow Candles™ to your organizations will begin. Prepare space to receive and store them.|
|February 3, 2020||Submit text and pictures to your organization's webmaster for inclusion on your organization's website.|
|February 3, 2020||Arrange for calendar notices and reminders to appear in your organization’s on-line calendar, weekly e-blasts, bulletin or newsletter, etc. prior to Yom HaShoah.|
|March 19, 2020||Arrange for your Rabbi, Spiritual, or Lay Leader to provide a letter of support for your program, to be sent in advance of your candles or included with your Yellow Candle™ delivery.|
|March 23, 2020||
Submit a press release to Jewish & general local media outlets (printed & web-based.) Follow-up with telephone calls
|by March 30, 2020||
Follow-up with telephone calls.
|by April 6, 2020||Provide your Rabbi, Clergy, or organizational leadership with an announcement to read at services or at public events reminding people to light their Yellow Candle™ on Yom Hashoah.|
|by March 23, 2020||Make sure that the staff in your organization’s office has copies of the announcements.|
|After April 8, 2020||Encourage the Rabbi, Clergy and leaders to post & share through their social media feeds.|
|NOTE:||If your organization is distributing the candles by mail: Determine deadlines, set up your “packing team,”coordinate details for mail distribution. Set aside some Yellow Candles™ to leave in your office for people to come in and pick-up, because they will hear about the program from social media or others.|
|Before March 29, 2020||Deliver mailing to the Post Office.|
|March||Delivery of Direct-Mail Yellow Candles™ sent by the FJMC via standard bulk mail, will be about four weeks prior to Yom HaShoah.|
|March 29 - April 8, 2020||If your organization distributes your Yellow Candles™ by hand: finalize delivery teams, plan and establish routes. Then do it! Deliver your Yellow Candles™ between April 14th and the 19th!|
|April 20, 2020||Erev Yom HaShoah - light Yellow Candle™ after sundown!|
April 21, 2020
|April 21, 2020 & After||Share photographs and reports of your program on social media, your website, and in your bulletin or newsletter. Also – Share your success with others on Facebook at: https://www.facebook.com/YellowCandles.|