Suggested Planning, Marketing and Delivery Dates for Yellow Candles 2019

Mid-January 2019 Delivery of Yellow Candles™ to your organizations will begin.  Prepare space to receive and store them.
February 15, 2019 Submit text and pictures to your organization's webmaster for inclusion on your organization's website.
February 15, 2019 Arrange for calendar notices and reminders to appear in your organization’s on-line calendar, weekly e-blasts, bulletin or newsletter, etc. prior to Yom HaShoah.
April 1, 2019 Arrange for your Rabbi, Spiritual, or Lay Leader to provide a letter of support for your program, to be sent in advance of your candles or included with your Yellow Candle™ delivery.
April 1, 2019

Submit a press release to Jewish & general local media outlets (printed & web-based.) Follow-up with telephone calls

by April 16, 2019

Follow-up with telephone calls.

by April 18, 2019 Provide your Rabbi, Clergy, or organizational leadership with an announcement to read at services or at public events reminding people to light their Yellow Candle™ on Yom Hashoah.
by April 18, 2019 Make sure that the staff in your organization’s office has copies of the announcements.
After April 18, 2019 Encourage the Rabbi, Clergy and leaders to post & share through their social media feeds.
NOTE: If your organization is distributing the candles by mail: Determine deadlines, set up your “packing team,”coordinate details for mail distribution.  Set aside some Yellow Candles™ to leave in your office for people to come in and pick-up, because they will hear about the program from social media or others.
Before April 18, 2019 Deliver mailing to the Post Office.
April Delivery of Direct-Mail Yellow Candles™ sent by the FJMC via standard bulk mail, will be about four weeks prior to Yom HaShoah.
April 14 - 19, 2019 If your organization distributes your Yellow Candles™ by hand: finalize delivery teams, plan and establish routes. Then do it!  Deliver your Yellow Candles™ between April 14th and the 19th!
April 30, 2019 Erev Yom HaShoah - light Yellow Candle™ after sundown!
May 1, 2019 Yom HaShoah!
May 1, 2019 & After Share photographs and reports of your program on social media, your website, and in your bulletin or newsletter. Also – Share your success with others on Facebook at: https://www.facebook.com/YellowCandles.