Since 2005 the Adas Israel Men’s Club has held an annual “Daddies and Darlings” program for fathers and their pre-school aged children. It is the only activity of its kind in the congregation. The program itself involves an entertainer to play games and sing songs with the children, but it is the way in which younger men are being involved in Men’s Club activities that deserves the most recognition. E-mail addresses are required for reservations, and the club used this information to create a database of younger men as a means of promoting further activities of interest to them. In addition, the club strategically placed some of its officers at the event in order to interact with the young fathers as a means of further building the club.