2007 Innovative Membership Development & Retention Campaign (pw=fjmc)



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The Men’s Club of Beth Hillel Congregation Bnai Emunah launched the most aggressive membership development and retention effort in the Club’s history.  This effort was designed to attract members — both current and new.  Through well conceived outreach, marketing communications and programming, BHCBE’s membership for 2006-07 increased by more than 40% over the previous year.  This is a record of paid Club memberships for the Wilmette, IL synagogue.  An informal get acquainted coffee was also held for new members.
We also devoted considerable time developing attractive promotional materials for both print and online distribution  The campaign’s theme, “You Ought to Be in Pictures” -- was a huge success and sparked new volunteer involvement throughout the organization.