2007 Mens Club Poker Night



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To spark interest in Men's Club for those members under the age of 40, we
decided to focus on an activity that has developed a large following - No Limit Texas
Hold Em. We started the program, by holding a brunch on how to play No Limit Texas
Hold Em. We invited three players who previously participated in the World Series of
Poker. They gave instruction on how to play the game. After that brunch we started a
once a month game for Men's Club members. As a result of this program, we had a 5
percent increase in membership. We then expanded the program to permit non-Men's
Club members to attend one game before joining Men's Club. As a result of expanding

the program to non-members we have seen a growth in membership of 3%.