Yom HaShoah Yellow Candle™ Local Program Scheduling

GENERAL ADVICE:

Order candles now to ensure receipt.  This assures receiving the early-bird discount. Get local assembly logistics in place by Purim. Send or deliver the Candles before Pesah. Thank volunteers and follow up by Shavuot.

Here are specific dates to keep in mind.

Key Ordering Dates

Starting October 9, 2017 Save up to $11 per case* on quantity discounts for Bulk Yellow Candle™ Cases with FREE Shipping!
December 29, 2017 Savings of up to $11 per case* with FREE shipping ENDS.
January 22, 2018 Savings up to $9 per case**– Early Bird Discount ENDS.
March 10, 2018 Last day to order Yellow Candles™ for Direct-Mail Shipment.
March 22, 2018 Last day to order Bulk Candle Cases of Yellow Candles™.
 
* Minimum order of 4 cases, the more cases that are ordered, the larger the discount, see order form for details.
** Minimum order of 4 cases, the more cases that are ordered, the larger the discount, see order form for details.
Free shipping ends12/29/2017.

I Have the Candles, Now What Do I Do?

Suggested Planning, Marketing and Delivery Dates

Mid - January 2018
Delivery of Yellow Candles™ to your organizations will begin. Prepare space to receive
and store them.
February 1, 2018
Submit text and pictures to your organization's webmaster for inclusion on your organization's website.
February 1, 2018
Arrange for calendar notices and reminders to appear in your organization’s on-line calendar, weekly e-blasts, bulletin or newsletter, etc. prior to Yom HaShoah.
March 15, 2018
Arrange for your Rabbi, Spiritual, or Lay Leader to provide a letter of support for your program,
to be sent in advance of your candles or included with your Yellow Candle™ delivery.
March 15, 2018 Submit a press release to Jewish & general local media outlets (printed & web-based.)
by April 2, 2018 Follow-up with telephone calls.
by April 4, 2018
Provide your Rabbi, Clergy, or organizational leadership with an announcement to read at services or at public events reminding people to light their Yellow Candle™ on Yom HaShoah.
by April 4, 2018 Make sure that the staff in your organization’s office has copies of the announcements.
After April 4, 2018 Encourage the Rabbi, Clergy and leaders to post & share through their social media feeds.
NOTE:
If your organization is distributing the candles by mail: Determine deadlines, set up your “packing team,”coordinate details for mail distribution. Set aside some Yellow Candles™ to leave in your office for people to come in and pick-up, because they will hear about the program from social media or others.
Before April 4, 2018 Deliver mailing to the Post Office.
Late March – Early April
Delivery of Direct-Mail Yellow Candles™ sent by the FJMC via standard bulk mail, will be about four weeks prior to Yom HaShoah.
April 4 - 9, 2018
If your organization distributes your Yellow Candles™ by hand: finalize delivery teams, plan and establish routes. Then do it! Deliver your Yellow Candles™ between April 4th and the 9th!
April 11, 2018 Erev Yom HaShoah - light Yellow Candle™ after sundown!
April 12, 2018 Yom HaShoah!
April 12, 2018 & After
Share photographs and reports of your program on social media, your website, and in your bulletin or newsletter. Also – Share your success with others on Facebook at: