At this year’s LDI, Jon Norton, who is in charge of social media for the city of Chicago, gave a presentation explaining how using a Facebook group is the best way to invite people to your events because Facebook does most of the work for you. Here is how it works.
One time Setup
- Create a Facebook group (not a page) for your club and other interested group members. Watch this video for instructions. Set up the group as a closed group so only those in the group can post to it.
- Assign more than one person as administrators.
- Invite all of your club members that you can find on Facebook to the group. Have your officers do the same. Include a link to the group in all of your emails with a request that people join the group because you can only invite people to the group who are your Facebook friends.
Creating an Event (Invitation)
- Create an Event. The event can simply be a listing of the event details, a photo, or an image of a flier.
- Post your event to the group. When you click “post”, everyone in the group will receive a Facebook notification.
- Invite both group members and other friends to the event.
- Share the post:
- All of your leaders should share the post on their timelines.
- Share the event to other group pages - regional FB page, your synagogue’s FB page, etc.
- Reshare the post every week or so. You can schedule a post to go out at a specific date/time, so you can set it and forget it. See this short video about scheduling your posts.
- Facebook will send reminders to those who have not responded to the invitation.
- Facebook will send reminders to those who have responded by saying they are interested or going to the upcoming event.
- If someone who is not a member likes the event or is interested, you should send them an invitation to like/follow the group.
After the event, post some interesting photos to the group.